The Project: Creating Promotional Content for “NASH”
Kreonit was approached to craft a series of introductory promotional videos for the newly rebranded “NASH” channel, a news station launched during the 2018 presidential elections. The task required integrating dynamic 3D elements — specifically, flying fragments of the channel’s logo — into the cityscapes featured in the video.
The raw video footage and 3D files were provided by the production studio overseeing the channel’s rebranding. Our role was to seamlessly integrate these assets into the footage while ensuring the animation conveyed the desired impact.
The Challenge: Lack of a Defined Brief
The primary challenge for our team was the absence of a detailed technical brief. The client’s only directive was to ensure the animation was visually appealing, leaving the specifics of how the 3D elements moved and interacted with the footage open-ended.
To address this, we worked closely with the client, presenting iterative designs and refining the visuals based on their feedback. Early drafts revealed that one of the initial inspirations, based on a reference from the Harry Potter Quidditch scenes, did not align with the project’s tone. This prompted a reimagining of the elements’ movement style, tailored specifically for the “NASH” branding.
Our Approach: Post-Production with Precision
1. Reference Development and Movement Design
After evaluating client-provided references, our team brainstormed and tested several animation styles. This iterative process ensured the 3D elements complemented the video’s tone and aesthetic while maintaining the brand’s identity.
2. 24/7 Collaboration
Given the tight deadline, we maintained round-the-clock communication with the client, sharing intermediate drafts and adjusting animations in real time.
3. Simultaneous Execution
Once the animation style was approved, we divided the work across three parallel tracks to deliver all videos within the required timeframe.
The Result: On-Air Success
In just 10 days, Kreonit delivered three polished promotional videos featuring striking 3D integrations. These videos went live immediately, showcasing the channel’s rebranded identity with a fresh and engaging visual style.
Why Choose Kreonit for Your Video Projects?
At Kreonit, we excel in integrating 2D and 3D elements into videos, delivering projects that blend creativity with precision. Whether you need high-quality intros, promotional content, or complete branding solutions, our team is ready to bring your vision to life.
Contact us today to calculate your project budget and discuss your creative goals.
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