Media Buying for Games
In a crowded market with thousands of new game releases every year, paid media buying is one of the most powerful levers for driving discovery, downloads, and player acquisition. But media buying for games requires specialized knowledge — the right platforms, creative formats, targeting strategies, and bidding approaches that work for gaming audiences. Kreonit manages high-performance paid media campaigns that deliver measurable ROI.
Media Buying Channels We Manage
Meta Ads (Facebook and Instagram)
Playable ads, video ads, and carousel formats targeted to look-alike audiences of existing players. Meta remains one of the highest-volume channels for mobile game user acquisition.
Google UAC and YouTube
Universal App Campaigns on the Google network and YouTube pre-roll ads targeting gaming content viewers — high intent audiences actively consuming game content.
DSP and Programmatic
Demand-side platform buying through IronSource, AppLovin, Unity Ads, and programmatic networks for broad reach across gaming apps and mobile environments.
Media Channel Comparison
| Channel | Volume | CPI Range | Targeting Quality |
|---|---|---|---|
| Meta Ads | Very High | $1-5 | High |
| Google UAC | High | $0.5-3 | High |
| Unity Ads | High | $0.3-2 | Medium |
| YouTube | Medium | $2-8 | High |
Frequently Asked Questions
What is a realistic budget to start with?
We recommend a minimum test budget of $10,000 per channel to generate statistically significant data. Full-scale campaigns typically run $50,000+ per month to achieve meaningful scale and optimization.
Do you create the ad creatives?
Yes. Our in-house creative team produces video ads, playable ads, static banners, and animated formats optimized for each platform and placement — a critical factor in campaign performance.
How do you measure campaign performance?
We track CPI, ROAS, ARPU by cohort, and LTV projections. We integrate with your MMP (AppsFlyer, Adjust, Branch) for accurate attribution and optimization signals.
Can you run campaigns for PC and console games?
Yes. For PC and console titles we use YouTube, Twitch, Steam store ads, gaming media networks, and programmatic desktop display to reach relevant audiences effectively.
Scale your player acquisition with expert media buying. Contact Kreonit to plan a paid media strategy for your game. Related services: Public Relations for Game Launch, Crowdfunding Strategy, User Behavior Analytics, and Affiliate Marketing for Games.
