Crafting Virtual Realities: From Imagination to Evaluation — The Art of Game Concept Creation and Testing

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Game creation is an art that combines creativity, technical prowess, and a deep understanding of player preferences. In the vast and ever-evolving gaming industry, success depends not only on stunning graphics and addictive gameplay but also on the foundation of every game: the concept.
Game concept creation is the initial stage of game development in which developers define the video game’s fundamental idea, mechanics, and vision. This lengthy and crucial process includes idea generation, concept development, prototyping, market research, technical feasibility assessment, and making the project profitable.
But how do you navigate the complex process of bringing a game concept to life, ensuring it resonates with your audience, and ultimately succeeding in a fiercely competitive market? Our professionals know the answer to this question.

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The Game Concept Creation and Testing Process

This is a critical phase in game development where a video game’s foundational ideas, mechanics, and vision are defined. This comprehensive process ensures a game resonates with its target audience and successfully navigates the competitive gaming industry.

Define Your Idea

The idea is the basis on which the whole concept of the game and further actions in the development of the game are based.
Developers can take an idea from their imagination or be inspired by other sources such as other games, movies, books, and serials. Also, the idea may come from market trends or player’s needs. It doesn’t matter how you got your idea; it’s important that it be original and unique and able to interest the audience and stand out from the rest of the games.

Target Audience and Genre

Determining your target audience is the key to tailoring your game concept. What is your game designed for?

It is essential to understand exactly who your target audience is, their interests, and preferences in order to know which game elements will be most attractive to this segment of users. Knowing all these factors will allow you to focus on creating a game.
To determine your target audience and player profile, use the 5W: What? Who? Why? When? Where?
For example:

  • What? Video game.
  • Who? General mobile gamers/hardcore console enthusiasts/niche community.
  • Why? Because they are addicted to video games/they like to complete levels from easy to difficult and earn points.
  • When? Free time/always.
  • Where? Online.

The next step is choosing a genre. Once you have decided on the target audience, this will be easier to do. In addition to the audience’s interests, you should also consider market trends and developers’ capabilities.

The game’s genre determines the game’s basic structure and mechanics. It can be action, strategy, RPG, puzzle, simulation, and more.
Once you determine your target audience and decide on the game’s genre, you should analyze competitors. You can either borrow some elements that players like or improve something and add new exciting details to make your game unique.

Story and Characters

At this stage, it’s time to form the game’s overall concept, including creative and technical parts.

The next step is creating characters, which are the heart of many games. Well-designed characters increase the players’ involvement and must be in synergy with the universe they are surrounded by. The time spent creating cool characters and the universe will pay off if you approach this stage very responsibly.

Well, now about the technical aspects in the formation of the concept of the game. You should consider the game’s main features, mechanics, gameplay, and unique features. At this stage, it’s time to decide which platforms your game will run on: PC, console, or mobile devices.

Game Mechanics and Design

These elements determine the game’s functions, from the complexity of graphics and functionality on different platforms to optimizing touch-oriented mechanics for mobile games. A well-designed game mechanics and design ensure that players are engaged and immersed, making it a critical aspect of successful game development.

Gameplay Mechanics

The mechanics of your game determine the player’s interaction and experience. Game development for different platforms has its own characteristics. For example, PC games typically have more complex graphics and functionality because computers perform faster than mobile devices. Games for mobile platforms are often touch-oriented and may have simpler graphics but require optimization to save energy and resources.

Visual Style and Art Direction

The visual style of your game leaves a lasting impression. Artists create the game’s visual elements, including characters, environments, objects, animations, and user interface. They develop concept art and create textures, models, and animations that bring the game world to life.

Sound and Music

Soundscapes and music can enhance the player’s experience. From epic orchestral scores to minimalist sound design, audio is a powerful tool for setting mood and enhancing immersion into games universe. This includes sound effects, background music, character dialogue, and other acoustic elements.

Character сreation process

Prototyping and Concept Testing

In this phase, the initial concept is transformed into a playable version of the game. This phase allows developers to test core mechanics and ideas, gaining valuable insights even in the early stages. By rigorously planning and conducting concept testing, developers can refine their ideas, gather feedback, and lay a solid foundation for creating an engaging and enjoyable game.


Prototyping is your first step towards turning your concept into gameplay. 

Create a basic version of your game to test out the basic mechanics and ideas. Even at this early stage, valuable information can be obtained. Your next step is to prepare to test the prototype
Before starting this process, you must decide exactly what information you need to obtain, what your goals are, and what tools you have. 

Here is a short example of questions you should ask before starting testing.

  • What features are we going to test? 
  • What goals do we need to achieve? What resources (time, budget, personnel) do we have? 
  • What is our next step after testing is complete?
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Feedback and Iteration

It is very important to collect feedback from testers. Pay close attention to what works and what doesn’t. Use this feedback to refine your game concept and make it even more fun.

At this stage, you already understand your target audience, so it’s time to outline a portrait of your player and do it in great detail; you need to know gaming experience, age, gender, general interests, and, perhaps, even occupation. Now that you know who your player is, you need to prepare questions to which you want an answer, for example:

  • What is the players’ first impression of the game?
  • Do they enjoy the gameplay?
  • Are the levels too difficult or perhaps too easy?
  • What part of the game is most interesting to the target audience?

There are several ways you can use to interact with your target audience.

  1. Online surveys
    Probably the easiest way, all you have to do is prepare a lot of detailed questions to which you will receive answers from the players. To do this, you can use services for testing games.
  2. A/B testing in Game Prototype
    A/B testing is a type of test that compares two different options in a specific environment. It is important to remember that these two options should not be very different. This method is helpful if you’re trying to decide between a game’s neon and pastel color schemes, as adding more changes to the two options will make the results unusable.
  3. Personal interviews
    You can interview your target audience and professional game testers or gamers. All you have to do is have them play your game for a while and then ask them each about different aspects of the game.

How Can You Improve Your Monetization?

Monetization is a critical aspect of game development, and a strategy for this should be developed during the pre-production phase along with concept development.

When developing a game concept, you must decide what strategy you plan to use to implement it into the game in a way that feels organic and generates revenue without compromising the player experience.

You can consider several strategies that have shown their effectiveness.

  • Freemium Model 
    One of the most effective strategies is to use the Freemium Model. Vivid examples of such games are the well-known Angry Birds, Candy Crush. These games have already become legends, and Clash of Clans is on a new wave of popularity. 
    These are free games with built-in in-game purchases and microtransactions. They improve the player’s game experience; thanks to them, the player can get a lot of interesting and thematic details that they want to have. It is also important that they do not compromise the integrity of the game but rather make it fuller and more enjoyable. By making purchases and completing levels, the player will feel rewarded for the effort that he put into it. You can also consider offering premium features or exclusive content that players can unlock with a purchase. 
  • Ads and Ad Placements 
    Your game can make money through ads. 
    You can earn both on the presence of advertising in the game and its absence for your players. The first thing to consider is what kind of ads you can place and how often you can do so. Offer rewards to players for viewing ads in the form of bonuses or in-game money, as well as provide the ability to opt-out and remove ads with a one-time purchase
  • Subscription Models 
    You can get a more stable income by applying the strategy of the subscription model. A subscription may provide access to exclusive content, premium features, or early access. In addition to receiving a stable income, you can increase the players’ loyalty.
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Benefits of Quality Game Concept Creation and Testing

Since creating a game concept and testing the concept is the initial stage that precedes development, your entire project depends on it.
This is a core part of the game development process where you must invest your time and effort to ensure your game gets the development and results it deserves.

Your project is your profit, the gaming experience of your players, and your reputation.
Testing at the prototype stage is a necessary step for every game project.
At the end of this stage, you should get answers to all the questions that you asked at the beginning of testing. It is important to remain impartial because you can receive both negative and positive feedback, both constructive and unconstructive criticism. In any case, there may be mistakes that need to be corrected, but as a result, you will get an ideal basis for your future project.

How will you know that the work is done well?

  1. You came up with a unique concept for the game and selected a suitable genre, characters, scenery, and a monetization method.
  2. You have correctly identified your target audience.
  3. You have developed high-quality visual and sound effects.
  4. You have prepared for concept testing; namely, you have outlined a detailed portrait of your player and asked him the right questions.
  5. You have tested with one or more methods.
  6. You received answers to all questions and received feedback from testers.
  7. You improved the concept, thanks to player feedback.

If at least one point is not fulfilled, you cannot be sure that your project will succeed.

By entrusting this process to professionals, you save time, effort, and money. It is important that people who work on the project understand what they are doing and why they are doing it; otherwise, you are wasting your resources.

Team of game developers

What Can Our Company Offer?

We can offer high quality in which your product will be created. Also we understand that quality matters.
We offer the experience of our team, which has a wealth of knowledge and uses it to develop a high-quality game concept.
We offer an individual approach to each client and each project we work on in order to adapt to specific needs.
Our commitment to staying up to date with the latest trends and technologies ensures that our solutions are always cutting-edge.

Why Order This Service?

Hiring services to create and test game concepts can provide a number of valuable benefits to individuals and companies looking to develop successful games. Hiring game concept creation and testing services is a strategic investment in the success of your game development project.

You order a service from professionals who deeply understand what makes a game concept attractive, in demand, and enjoyable. By using their experience, you can increase the chances of creating a game that resonates with your target audience.

You save your time and resources by transferring the task to experts who will research the market to identify trends, ensure the high quality of the product, conduct quality testing, and implement a suitable monetization method.
These aspects will increase your competitiveness and give you an edge over your competitors, resulting in many satisfied users.

Why is it important to turn to professionals?

Turning to professionals for game concept creation and testing is important because they bring expertise, objectivity, and market knowledge. They can identify potential issues, align the concept with industry trends, and mitigate risks, ultimately increasing the chances of creating a successful and engaging game concept. This approach also saves time and resources by addressing problems early in development.

Well, if you want to make a profitable investment in your future project, contact us.
We will help you save time, resources, and money while increasing the quality and competitiveness of your game concept.


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